Wair NFTs

"Web 3.0" refers to the next generation of the World Wide Web, which is expected to be more intelligent and interactive than previous versions. It is not clear how this relates to fashion or why a fashion brand would be interested in embracing this technology. 

However, we are a digital native brand, which made is proper for us to embrace the trend an be part of it in the early stage. 

An underwear brand creating NFTs, sound ridiculous, but could be to offer our customers a new way to collect and own unique, limited edition items.

NFTs could be used to create virtual versions of special edition underwear items, maybe, just maybe, could be collected and traded by fans of the brand.

This could generate buzz and excitement around the Wair Living, and potentially drive sales of physical products as well. (Hopefully)

Blog posts

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Mastering Menstrual Hygiene: A Comprehensive Guide to Washing Your Period Underwear

Mastering Menstrual Hygiene: A Comprehensive Guide to Washing Your Period Underwear

Periods can indeed be a source of chagrin for many women, and to avoid unnecessary hassles, they often choose to use period underwear during their menstrual cycles. Period underwear is designed t...

Thank You Kickstarter Supporters!

Thank You Kickstarter Supporters!

Thank You Kickstarter Supporters! We are writing to express our sincere gratitude for your support of our Kickstarter campaign for Wair Living. Your contributions have been instrumental in helping...

Underwear may be the most overlooked part of men's health

Underwear may be the most overlooked part of men's health

1. The importance of underwear in men's health 2. Why you should pay attention to your underwear 3. How to choose the right underwear for you 4. The benefits of wearing good quality underwear 5. A ...

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