"Web 3.0" refers to the next generation of the World Wide Web, which is expected to be more intelligent and interactive than previous versions. It is not clear how this relates to fashion or why a fashion brand would be interested in embracing this technology.
However, we are a digital native brand, which made is proper for us to embrace the trend an be part of it in the early stage.
An underwear brand creating NFTs, sound ridiculous, but could be to offer our customers a new way to collect and own unique, limited edition items.
NFTs could be used to create virtual versions of special edition underwear items, maybe, just maybe, could be collected and traded by fans of the brand.
This could generate buzz and excitement around the Wair Living, and potentially drive sales of physical products as well. (Hopefully)